1. DON’T use an old photo from when you were 10 years younger (or 50 pounds lighter)
2. DON’T tilt your head, especially if you’re a woman you’re trying to establish yourself as an expert in a male-dominated field. You want to be looking straight at the camera (a tilted head is like a visual question mark, think about it).
3. DON’T gaze away from the camera. The best photos are the ones with eye contact. Why? Because it’s the easiest way to establish trust quickly.
4. DON’T look like a robot. Smile! A real smile. The kind that crinkles up your eyes. If you’re in a “serious business” and you think a smile is inappropriate, at the very least make sure there’s warmth in your eyes.
5. DON’T choose a photo because you look “super hot” in it (well, unless you’re brand is “Hollywood starlet” or “supermodel.”)
Yes there are exceptions to every rule, but by and large, you won’t be wrong if you follow the above. That said, rules are meant to be broken, and it’s more important to be TRUE TO YOU. Be authentic, be human, be real.
By far the worst mistake I see people make is not using a picture at all. Using a logo is terrible, because social media is about being SOCIAL. You need to show that you are a living breathing human (well, I guess if you’re Shamu, that’s different – and by the way Shamu is a hilarious tweeter…). But for the most part, show your face.
This page gives tips and advice AND shows some great (and not-so-great) profile pictures… And if you’re interested in attending our Headshot Workshop (we’ll do it all for you), it’s on August 28th.
Ciao for now,
Michelle Villalobos (vee – ya – LOW – bos)
Call or email Jessica Lurie: (888) 531-3830 or (305) 608-9455, firstname.lastname@example.org.