The Identity Iceberg – Excavating The REAL You For Your Branding

Imagine an iceberg. The very top of the iceberg, above the water line, is what people on the outside see. Below the water line is what makes up the bulk of the iceberg. It’s the stuff no one sees, but it is the BASE of the iceberg. It’s what holds the iceberg in place, “grounding” it. Now imagine YOURSELF as an iceberg.

What’s visible – above the line – is what the outside world sees. These are your behaviors and activities (and your brand, for sure). But down below is what makes you YOU and determines what you show to the outside world. From the base all the way to the top, each piece builds on the piece before, until we get to the surface, and that’s what the world sees.

At the very BASE of the iceberg is the core YOU – what you love, your innate talents, your interests, your personality type, etc. This is Who You Are.

Identity Iceberg.042-001Who You Are then influences your Why You’re Here, or your Purpose on this planet.
Your Why You’re Here in turn influences Your Core Values in this world, or those basic principles that you hold most dear, which in turn impact What You Want out of your life (i.e., your Goals & Objectives).

The What You Want/Goals & Objectives (particularly your short term ones) lie just below the surface – because those immediate wants and desires are closely tied to actions and behavior.

Ultimately, it is all these pieces together that impact your behavior, activities, actions and – at the end of the day – Your BRAND. In order to establish a powerful personal brand or Identity In The World, it is essential that dig deep into your Identity Iceberg first.

Want more iceberg? Check out this video: 

So, What Are You Going to DO About It?

If you’re someone who generates business and opportunities by referral, or by being an expert in your field, then consider how much MORE business, opportunities and referrals you could get by positioning yourself as a professional speaker – whether that’s paid or even free, to generate leads. To do this effectively, it’s essential that you get really clear about who you are, what you want, and what ACTIONS this year are going to get you there.

To this end, we have put together a 3-day Intensive Training Academy – The Superstar Speaker Academy – precisely to teach you how to develop 1) The Identity, 2) The Influence, and 3) The Income to do what you love, deliver on your life’s purpose and make money all at the same time.

Check it out here:


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