Want to Use Twitter for Business? Start Here…

Lots of you are asking me about how to use Twitter. Below are some resources to get you started.

Most important tip: since Twitter posts are only 140 characters, you’re forced to be succinct, but unfortunately there’s nothing forcing you to be good. To be good, the number one most important thing to do on Twitter is to deliver value, especially if you’re using Twitter for business.

Once you have a following, you can get away with a little more self-indulgence, but at least in the beginning, don’t send updates that don’t deliver value to your audience. Examples of bad posts: “stuck in traffic again” or “just woke up.” Save that for your Facebook updates (if you must – but trust me, you’re annoying people with updates like that). On Twitter no one’s going to follow you (aside from your 10 or 20 close friends) if you’re not delivering value. The best ways to deliver value are, IMHO: by entertaining, informing or linking to content.

Here are some great articles (most compiled from @mashable on Twitter – try following him for a barrage of great Twitter & social media-related info):

1. Twitter Basics for Business

2. 7 Marketing Mistakes to avoid on Twitter

3. If you’re just getting started on Twitter, you might notice that random strangers start following you. I remember in the beginning I thought that was weird, until I realized why they do it. People follow you in hopes that you’ll turn around and follow them. In other words, they are trying to beef up their numbers and grow their audience. Read this article to understand why it’s not a good idea to play “quid pro quo” with your followers:  FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter

4. Twitter: So Easy, You Have To Do It

Happy Twittering! And if you want to follow me for more links & content, here’s my Twitter page: http://twitter.com/mivi

Best,
@mivi (http://twitter.com/mivi)

Michelle Villalobos
For more tips, tricks & techniques, visit: http://www.MichelleVillalobos.com