December 22, 2009

How To Deliver a “WOW!” Workshop, Presentation or Speech Every Single Time (Without Boring Your Audience To Tears)

Audience Photo from Michelle Villalobos Workshop "Networking" Miami Beach Chamber

So much business education, training, workshops, seminars and keynotes is based on old school (literally!) ways of educating. Back in the day, students sat in neat rows, stayed quiet and respectfully listened to one person speak (or rather, drone on and on). BOOORRRING!

Meanwhile, we know that human beings learn far better and retain far more of what they learn by participating actively in the process and “discovering” rather than passively “being taught.” Not only are the results better, but people actually enjoy learning much more when it mimics our natural approach – the approach that’s been evolutionarily programmed into us for millions of years – instead of following the didactic, pedagogic approach most of us suffer through in school.

If you’re still in doubt, just watch how a 2- or 3-year old child learns – they LOVE it. They’re curious and eager and want to know everything about everything. And they’re like sponges too, learning huge volumes of information so quickly and adeptly it’s astonishing when you pause to truly consider it. Part of that is because their brains are still forming, but part of that is also because they haven’t associated “learning” with “boring” yet.

How many of us still felt excited about learning by the time we hit the 10th grade? Not I, that’s for sure (though I was still kind of a nerd… but that’s a story for another day). So many teachers, educators and trainers will nod and agree while reading this, but then they’ll go back and create still more boring, yawn-inducing lectures, speeches and seminars.

Why?

I can only assume it’s because they’re lazy, and it takes a lot more preparation to do a seemingly improvised, spontaneous and active program than a scripted, static, prepared one.
So how do you create a great workshop that gets everyone engaged, excited and prepped for learning? Here are five great ways to turn any learning experience into a fun, interactive, educational workshop for adults or teens:

Show, don’t tell. It seems obvious, but make sure you’re really putting it into practice. Instead of describing a case study or a story or a situation, show it. Some ideas: use images, video, cartoons… anything that will engage your audience more than just you, talking, and talking, and talking (“Bueller. Beuller. Beuller…”)

No bulleted powerpoint presentations. If you MUST use a slideshow (even I do sometimes – though I prefer Keynote by Apple) at the very least use it to illustrate points, not to enumerate them. You can always follow up with a handout afterward if you want to make sure they remember all the main points (or if you’re going “green,” upload your handouts to Slideshare, so your attendees can view online or download the files, all for free). I keep all my presentations on my website at www.MichelleVillalobos.com so anyone can see my entire repertoire too. And having that much quality content housed on my site certainly doesn’t hurt in terms of Google rankings either.

As Dr. House of “House, MD” so aptly stated: “Without Socrates, we wouldn’t have the Socratic Method, the greatest way of teaching things known to man (apart from juggling chain saws.)” The Socratic Method is a way of teaching people using leading questions in a logical sequence. These days, with our increasing ADD, using the Socratic Method is a great way to keep people active in the learning process, so they don’t get bored or lose concentration. Study it, learn how to do it, it really works. I once read a transcript in which Rick Garlikov used the Socratic method to teach a classroom-full of 2nd graders how to do binary arithmatic, true story!

Encourage dialogue, particularly with an engaged, interested and active audience. People tend to walk away from workshops and seminars a lot happier when permitted to share their own experience or opinion. Just be careful, there’s nearly always at least one “attention hog.” You’ll need to have limits in place to ensure even distribution of the limelight. For example, let people know they will have 30-seconds to posit a question, or share an experience. This is a great way to get people to “get to the point.” But you’ll need to enforce it…

Speaking of activities, you should always have at least one. For every 1 hour workshop, I try to have at least 2 or 3. They can be short and sweet, just as long as you’ve tested them and they’re sure to illustrate what you’re trying to teach. To give you an example, rather than tell people about body language I’ll bring up two volunteers to act out a scenario based on my direction. The attendees crack up watching their colleagues and the process dispels a lot of resistance to what we’re discussing. Not to mention it’s a great way to put the aforementioned attention hog to good use.

Well, there you have it. Some of my best advice on how to put together a wow! seminar, workshop, keynote or other learning experience for adults.

Good luck and let me know if this article helps you by visiting www.MichelleVillalobos.com and dropping me a line!
***

About Michelle

Michelle Villalobos is the founder of Mivista Success Skills Training, based in Miami, FL. She helps people develop their business skills – particularly networking, marketing, personal branding, sales, communications and presentation skills. – in never boring or yawn-inducing workshops, seminars and keynotes.

December 9, 2009

The 5 Minute MBA: I Want to buy the URL for MY NAME but it’s taken… What do I do?

A question I received from a workshop participant the other day:

Dear Michelle,

I looked at the availability of www.myname.com (www.gene____.com). It was taken. However, the .net, .org, .us and all other versions of it were available. Does it make sense to grab the .us or .net since I cannot get the .com? I am too old to change my name. What do you think as I want to purchase the name before another Gene ____ takes your course?

Dear Gene ____,

In general, it is best to own the .com for your name. However, if www.yourname.com is taken here are a few ideas:

1. Purchase the others… like .net, .org, .info. They’re so cheap, it’s worth it. It will cost you about $10 or 15$ a year. This is an easy and quick solution.
2. In the meantime, you might want to initiate the process of trying to own www.genegutierrez.com, which you still could. How? The following might work if the person who owns the URL isn’t using it (which yours isn’t)

  • On GoDaddy.com you can “backorder” a website for $18.99. Which means it will offer it to you the instant it becomes available (IF it becomes available because the other person lets go of it).
  • You can try to purchase www.gene_____.com using a buy agent (in the meantime, go ahead and buy the others) through godaddy (it’s 69.99 to have godaddy broker the deal, there are others out there too)
  • Or you can go to http://www.networksolutions.com/whois-search/gene_____.com and make an anonymous offer. It costs $19 to make an offer.

3. Another option is to instead purchase your name with a middle initial or a middle name. If you do this, be sure to then brand yourself with that middle initial or name on everything going forward!

4. You could also purchase your name with a hyphen between the first and last names, www.gene-gutierrez.com (it’s available, I checked). This is a good solution that is cheap. You could still do the other stuff in the meantime.

5. Think of it this way, if you spend $100 on this project, it’s worth it. In the long-run, even if you have 5 domains, it will cost you about 35$ to $45/year. That’s not a lot to own your name!

Once you make a decision, forward that domain to your website (especially to your “about me” page, if you have one). Or if you don’t have a website, forward it to your LinkedIn profile – at least until you do have a place to forward it to.

Good luck!!

Michelle Villalobos
“The 5-Minute MBA”

November 20, 2009

You: The (Online) Brand – Updated Slideshow from last night’s workshop

November 2, 2009

It’s Not Who You Know… It’s Who Knows YOU: Making Networking WORK

October 17, 2009

Hilarious video spoof of consulting interviews…

October 2, 2009

Guerrilla Marketing Faves: T-Mobile Dance Video

September 24, 2009

Stop Drowning In Business Cards Slideshow, Glazer-Kennedy Insider Circle, Miami



Enjoy!

Ciao,
Michelle Villalobos
Networking, Marketing & Sales Business Skills Development

September 20, 2009

“You’re Not Crazy… It’s Just Your Personality Type” Workshop Slideshow

"You're Not Crazy... It's Just Your Personality Type" Slideshow, By Michelle Villalobos

September 14, 2009

A (rather unusual) workshop & networking experience…

You're Not Crazy.043

September 9, 2009

You’re Not Crazy… It’s Just Your Personality Type

August 30, 2009

Ask Me Anything!

Here is where you can post your marketing questions, post-workshop questions or whatever else, and I’ll answer them. Bring ‘em on! Use “post a comment.”

Michelle Villalobos

August 25, 2009

My Interview on “Living Your Passion” with Nat Couropmitree on BlogTalkRadio

August 16, 2009

Top 5 Things NOT To Do In A Social Media Profile Picture

1. DON’T use an old photo from when you were 10 years younger (or 50 pounds lighter)

2. DON’T tilt your head, especially if you’re a woman you’re trying to establish yourself as an expert in a male-dominated field. You want to be looking straight at the camera (a tilted head is like a visual question mark, think about it).

3. DON’T gaze away from the camera. The best photos are the ones with eye contact. Why? Because it’s the easiest way to establish trust quickly.

4. DON’T look like a robot. Smile! A real smile. The kind that crinkles up your eyes. If you’re in a “serious business” and you think a smile is inappropriate, at the very least make sure there’s warmth in your eyes.

5. DON’T choose a photo because you look “super hot” in it (well, unless you’re brand is “Hollywood starlet” or “supermodel.”)

Yes there are exceptions to every rule, but by and large, you won’t be wrong if you follow the above. That said, rules are meant to be broken, and it’s more important to be TRUE TO YOU. Be authentic, be human, be real.

By far the worst mistake I see people make is not using a picture at all. Using a logo is terrible, because social media is about being SOCIAL. You need to show that you are a living breathing human (well, I guess if you’re Shamu, that’s different – and by the way Shamu is a hilarious tweeter…). But for the most part, show your face.

This page gives tips and advice AND shows some great (and not-so-great) profile pictures… And if you’re interested in attending our Headshot Workshop (we’ll do it all for you), it’s on August 28th.

Ciao for now,

Retouched & Cropped Michelle Villalobos With Sharpies Framed 300 dpi.005

Michelle Villalobos (vee – ya – LOW – bos)
(888) 531-3830
www.MichelleVillalobos.com

Questions?
Call or email Jessica Lurie: (888) 531-3830 or (305) 608-9455, jessica@mivistainc.com.

August 9, 2009

An American Creed

In high school I found this in my cousin’s room. I fell in love with it and just remembered it today and looked it up. I hope it inspires you as it did (and still does) me.

I do not choose to be a common [wo]man. It is my right to be uncommon—if I can.

I seek opportunity—not security.

I do not wish to be a kept citizen, humbled and dulled by having the state look after me.

I want to take the calculated risk; to dream and to build, to fail and to succeed.

I refuse to barter incentive for a dole. I prefer the challenges of life to the guaranteed existence; the thrill of fulfillment to the stale calm of utopia.

I will not trade freedom for beneficence nor my dignity for a handout. I will never cower before any master nor bend to any threat.

It is my heritage to stand erect, proud and unafraid; to think and act for myself, enjoy the benefit of my creations and to face the world boldly and say, “This I have done.”

By Dean Alfange

August 4, 2009

Making a Great Online First Impression (Video)

Questions? Comments? Additions? Post them here…

Michelle Villalobos www.MichelleVillalobos.com

August 4, 2009

You: The Online Branding Checklist (AKA: “Google Is The New Resume”)

The Online Personal Branding Checklist

I. Define Your Brand
II. Own Your Name

I. DEFINE your brand. Do it as narrowly as possible. Consider these questions:

  • What do you want to be top of mind for?
  • How do you want people to PERCEIVE you? Consider your TARGET market.
  • What WORDS (keyworks) would you like associated with your name every time it appears? Choose words that describe what you do, what industry you do it for and how you do it differently than others. For example: Michelle Villalobs, sales, marketing, social media, workshops

II. OWN Your NAME. Note! You don’t have to do them all!! Take it slow. Do one at a time… [If this is overwhelming, you might want to consider one of my live beginner workshops instead.]

1. Have a presence, a profile, in one major spot that accurately and fully reflects your brand. Best place: your own website or blog. If you don’t have either, another good choice (for now as a placeholder) is LinkedIn. Why LinkedIn? Because it gets crawled by Google. A lot.

2. Create fully fleshed out profiles on LinkedIn, Plaxo and Google Profile (at least). Describe yourself using those key words that are associated with your narrow industry or field. Make the profiles public.

3. Buy your URL. Redirect it to LinkedIn if you don’t have a personal website.

4. Stake out profiles with your real name on Social Media Sites (at least: Facebook, LinkedIn; Twitter). Even if you don’t plan to use them, don’t let anyone else get them.

5. Be HUMAN! Show your face. People want to do business with people, not with brands, or logos, or companies. Start with a great picture of yourself. One that is aligned with your brand and your niche. Here are some examples (from our recent Headshot Workshop – next one is August 28th, 2009):

Cristina Maria Lloyd Headshot Workshop Image2Jessica Suito Headshot Workshop FInal

5. Set up Google Alerts for your name. This way you’ll know when Google comes across your name in any new materials, like newspaper stories or online reviews. [If you're on Twitter, go ahead and set up some Twitter Alerts too using TweetBeep]. As you get addicted to alerts, you might want to add alerts for your brand, your industry keywords & your competitors.

6. Become a “Voice of Your Industry.” Think of ONE way that you can you deliver value to your target on a regular basis, and in what format? A 1-minute YouTube How-To? A blog? Inspirational quotes? Twitter? Only pick what you know your audience/target market/potential clients want. (FYI: we DON’T want to know about what you had for breakfast, whether you’re stuck in traffic, or if your kids are driving you crazy.)

7. Build your email list. How? Offer free stuff. Get their email address in order to give it to them.

8. Advanced: If you’re feeling pretty good about this, try incorporating social bookmarking into your repertoire. Check out Digg, Delicious or StumpleUpon. Why? So you can stay on top of good industry-specific info that you might want to share with your network. If you’re feeling overwhelmed, skip this step!

9. Be active, consistent and PATIENT. How long do you REALLY think it should take? Triple that.

***

The biggest mistakes I see?

  • Spam/promotion focused approach – DELIVER VALUE, the rest follows…
  • Not listening
  • Not having a solid idea of what you want your brand to be and say to the world
  • Overuse/abuse
  • Fail to measure benchmark. You need to know what’s working and do more of it
  • Getting stuck in what you want to say, instead of what people want to hear

Want more? Have questions? Suggestions? Additions to the above? Post them here. I’ll answer ANY and ALL questions you post.

Ciao for now!!

Michelle Villalobos

www.MichelleVillalobos.com

July 25, 2009

Michelle, when people Google my name, an unrelated website with incorrect info comes up. Can you help?

It’s frustrating when you see something incorrect, erroneous or downright inappropriate come up when you Google yourself. When this happens, what can you do? Here are some ideas…

1. Try to “bury” the unrelated link by improving your Google results for other things that you DO want linked to your name. How? Start by downloading or viewing my (free) slideshow from You: The Online Brand, and watch out for the “start with the easy stuff” slide. There you’ll see some places where you can create profiles that should rise in the Google results rather quickly. View or download the slideshow here.

2. If the website is one where you can get reasonably good contact info, you might be able to get the host to actually remove it and replace it with something you prefer. Why not just remove? Because you can remove something and it can still come up, but if they actually replace the same URL with something else, then it will be pretty much gone. I say pretty much because there are sites that archive content and if someone really WANTS to find something, they usually can…

3. Build a personal site where you can start to drive traffic from other sites (LinkedIn, Facebook, Twitter). This should help to “consolidate” clicks and start to increase your results and build a repertoire of pages that link to you, and more importantly, that you control. With enough good content and with a name that you “own” and intelligently pair with industry niche keywords, you could own several pages of Google search results for your name and kick out all the other crapola.

4. Start a blog. If building a personal site is daunting, start with a blog. Remember to tag your name in each post, and sign each post with your name (and if you do have a personal site, link to that in each post too).

5. Issue online press releases through a free distribution service like PRlog.org. Use relevant keywords and be sure to repeat your name a few times. Link to your blog and/or site.

Want more help? We’re planning a workshop on this topic, and we should be releasing the recording of the “You The Online Brand” in the next couple of weeks. That has lots of good info too. To get notified when these things happen, register here: http://www.MichelleVillalobos.com.

Good luck! And please please post your own ideas on how to bury bad Google results below!

Michelle Villalobos

July 17, 2009

You: The Online Brand Slideshow, July 16th, 2009 Miami Social Media Workshop

July 15, 2009

The Holly – An Easy & Elegant Updo For Women With Long Hair

Good for bad hair days and not a lot of time to get ready for work…

June 24, 2009

Brand Your Name Online – 7 Basic Steps To Get Your Personal Google Search Results Up!

When people look for you on Google, what do they find?

These days, it’s likely that someone will “meet” you online, before they every shake your hand. What does your online presence say about who you are, and what you can do for your prospective clients or buyers?

Developing and cultivating your online brand is as important (and in some cases, even more important) as developing it it through more traditional channels (i.e., through networking, advertising or PR). When you build brand equity online, you don’t have to push, peddle or shamelessly promote yourself, instead you’re “pulling” opportunity to you.

So how do you do it? It’s both easier and harder than you think it is. Easy because it’s not rocket science, but hard because it requires some patience and dedication. It doesn’t happen overnight.

The steps?

1. Define your brand. WHO ARE YOU? Define it as narrowly as you possibly can and distinguish yourself as much as you can from everyone else. Embrace your uniqueness and remember: you can’t be top of mind for everything in your field. Ask yourself what you need to be top of mind for. Then brand yourself as that.

2. Start sending valuable information out into the cyber-verse. Blog, upload content to your website, tweet, make videos on YouTube… no matter what you choose (perhaps start with just one), just make sure you name it and tag your name on EVERYTHING. Oh and don’t forget to buy your URL – www.yourname.com. Make sure that you’re linking everything to one central place, this will prevent the clicks from getting diluted by going to a bunch of different sites/places. Another great idea is to guest post on other blogs that have lots of traffic.

3. Get a GREAT profile pic! One that reflects your brand – not a crop of a personal photo. Not one that’s 10 years old. A professional headshot, like these:

A portrait that is both professional, yes shows personality.

Michelle Villalobos Before & After Headshots (Bodaclick).007.007

New Michelle Villalobos Headshot Sharpies.006

And here are the first batch of pictures from the Headshot Workshop, taken by Little’s Portrait Studio photographers. I’ll be adding more periodically as we receive them.Jessica Before & After Headshots.007

Jessica & Michelle Framed Picture.006

Susan Everhard Before & After Headshot Workshop.008

Susan Everhard Before & After 2nd Headshot.010

Notice that depending on the pose, the props and the crop, the same person can look completely different! Choose carefully – pick something that aligns with your brand. For a fun touch (i.e., Facebook or Twitter), juice up your photo with at http://www.befunky.com (turns any photo into a cartoon!)

Before, After, Cartoonized Jessica Lurie.015.015

4. Twitter is another great tool, since it gets crawled by Google and can quickly start popping up in Google search results. Problem is, most people sign up and either never tweet, or they start promoting themselves/their business. It doesn’t really work that way. The idea is to deliver value to your target audience. They WILL find you if you do this. In addition, if potential clients are looking for you and find some great tweets about your area of expertise, they’ll be more likely to trust you. Also, set Twitter alerts to notify you when people are looking for what you provide (i.e., I have alerts set for “speaker needed conference Miami” so that I know when there’s an opportunity for me out there.

Picture 3

5. Lock in your profiles at LinkedIn and Plaxo and any other industry-specific business networking sites that make sense for your niche or industry. Flesh them out, and use hyperlinks (when you type in a link to your blog or website, make sure you always type “http://” before the address so that it automatically becomes an active link wherever possible). Make all of your profile public if you really want to start getting some results from LinkedIn. Link back and forth between your LinkedIn Profile and your website (use a LinkedIn Logo and make it clickable to your profile.)

Michelle Villalobos LinkedIn Profile

6. If you do speaking engagements or research projects, start uploading content to sites like SlideShare, Vimeo and YouTube. Tag the title with your name and company!

Picture 4

7. Own your name everywhere you can: Facebook (don’t forget to get facebook.com/yourname if you still can), Digg, StumbleUpon, Flickr, etc… You want to own it so no one else can get it and also so you can link even more back to your central site. By the way, you can use a service like Ping.fm to update the status of all of your profiles at once.

Michelle Villalobos Facebook Profile

If you do all of these things (it does take time), I promise that you’ll start to see the results. In fact, take a “baseline” right now. Do a Google search of yourself, and count the number of times you come up. In a month, then 3 months, then 6 months then a year, do it again to see how far you’ve come.

Good luck and happy personal online branding!!

Michelle Villalobos
http://www.MichelleVillalobos.com